Joy Mitra

After graduating in Fashion Design from NIFT Kolkata in 2000, designer Joy Mitra worked with designer Ritu Beri for some time, and moved on to work with fashion designer and now hugely successful bollywood costume designer, Aki Narula, for two consecutive fashion weeks. Multi-talented Joy took up teaching at NIFT, Delhi in 2005 and also freelanced for designers like Anjana Bhargav while simultaneously designing collections for the renowned multi-designer store Melange. However, his intense passion and love for designing lured him into designing for films, and he started off as costume designer and art directore for the critically acclaimed Bengali director Rituparno Ghosh's 'Dosar' in 2006, which starred the dusky beauty Konkana Sen and Bengali hearthrob, Prasenjit Chatterjee. In 2007, Joy did the costumes for another Rituparno Ghosh film, 'Khela', which starred the Bollywood beauty Manisha Koirala (which incidentally happened to be her first Bengali feature film).
In 2007, Joy started his own label 'Joy Designs' and has since cultivated a regular clientele for himself, and he presently retails at some of the best multi-designer stores in both India and abroad, which include Samsaara, Ogaan, Aza, Fuel, Amaara, Ffolio, Collage, Amethyst, Elan, Origins, Grand Trunk (Los Angeles) and Mumbai Se (Dubai). Joy's design philosophy is to keep his clothes simple, yet elegant and beautiful. He sticks to earthy shades in a range of fabrics like vegetable dyes, kalamkaris, ajraks and block prints in cotton, silk, georgettes, chiffons and pure banarasi brocades. his clothes stand out and are breathtakingly beautiful. Joy debuted at the WIFW SS'09, where his collection got a great response and it helped him create an identity for himself as a young designer to watch out for!